Search Marketing is a tactic used to gain online presence and traffic via paid and unpaid strategies on search engines such as Google, Bing, and Yahoo. SEO Search Engine Optimization Gaining search engine listings via unpaid tactics. PPC Pay per click or paid advertising .SEM Search Engine Marketing is the process of gaining website traffic by purchasing ads on search engines. “Search Engine Marketing” was once was used as an umbrella term to encompass both SEO search engine optimization and paid search activities. Google AdWords is by many .Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts. Search Marketing encompasses SEO Earning traffic through unpaid or free listings SEM Buying traffic through paid search listings. Originally called “search engine marketing,” the shorter phrase . Search engine marketing SEM , search engine optimisation SEO , pay per click PPC , cost per click CPC , cost per impression CPM search engine advertising, sponsored listings, paid for placement, and that s before you get to services provided by the search engines themselves Google AdWords, .
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